BRAND: CONVERSE X DISNEY STUDIOS

Converse joins Disney Studios to rewrite the story from the Princesses perspective. Taking a stand on feminism and self-identity, “Tied Knots“ is a mobile application partnership that matches women with their twin princess and custom Converse sneakers based on a personality-fashion test.

It’s the princess’s moment to tell their story. Embodying how Disney shaped feminist catalysts through the representation of women in the cinematic media, Converse takes a stand on woman as leaders in the story.